Tipu’s Chai

Identity + Packaging + Web

Launch Site

Tipu’s Chai was a stellar product that was in need of clear, simple, and effective branding to push them to the next level of success. We worked with Tipu’s Chai to develop their entire graphic language including identity materials, packaging, and a website complete with an e-commerce platform. Most recently, we assisted them in the launch of their new Chai Now line, which provides a quick fix of Tipu’s Chai by just adding water.  The Chai Now launch involved naming, logo development, package design, copywriting and updates to their popular website.