Oula

Identity

Oula is a fun, crazy, liberating, sweaty, heart-pounding, music-thumping dance fitness workout that is taking the world by storm. We helped them create a new identity, tagline, marketing materials, and, most recently, logos for their exciting new sub-brands as well as posters to support and promote their classes around the country. Oula really is "Dancemania for the soul" and we are so proud to be able to help them help share their incredible power, happiness, and joy.

The company continues to grow and touch the hearts of everyone who tries it. When Oula added three new sub-brands, we were tasked with creating logos for each. The result is three separate logos that represent each brand individually but that also fit seamlessly with the existing brand we created a few years ago.