Identity + Packaging + Web

Launch Site

Omnibar is a unique product and needed a unique approach. The flavors are bold but the idea is simple: a nutritional, wholesome snack food that uses all-natural ingredients for active, hardworking people. We started with a strong logo that encompasses what we call the “RARRR” factor and a tagline that simply states what the bar is about, “Eat It All”. We worked with the Omnibar team to bring the Omnibear to life on identity materials, packaging, event materials, vehicle graphics, collateral and a robust website with an e-commerce platform. There are endless opportunities with the established visual language and we look forward to continuing to assist Omnibar in their adventures. Rarrr!

Product photography by Strobot Studios.