At The Table Campaign
At The Table was a campaign backed by a coalition of NGOs including Make Poverty History, Oxfam, Amnesty International, and labor, student, and faith-based groups. It existed to make sure that poverty eradication, climate change, and economic reform were on the agenda of the G8 and G20 conferences in Canada. We created a unique piece of “fake currency” that was used in ads and actions throughout Toronto during the Global Day of Action. The “currency” was a big hit and effectively drove home the message of the campaign.