What is UX?

Our friend and UX guru, Tamara Olson, wrote a great blog on what UX actually is. By comparing the planning of a website to the planning of a remodel, she completely nails the importance of considering the users’ experience when building a site. When talking about the UX designer, Tamara writes, “is able to assume another’s vista through empathy and research, and channel her created personas to design a user flow and experience that addresses key user concerns.” Well said. Check it out here.